My
Expertise
Stakeholder Engagement
Program Planning & Execution
Leadership & Vision
Negociation & Diplomacy
Financial Acumen
Analytical & Strategic Thinking
Work Experience
Career Break
Reset. Reshape. Renew
2025 Vich, CH
In 2025, I'm taking the opportunity to realign my focus on work that fosters long-term social value. During this time, I am enhancing my knowledge through courses and ongoing projects with NGOs.
In my role as Head of Brand Management at FIBA, I oversaw global implementation programs for branding, promotion, and licensing, while connecting with communities through digital and experiential initiatives.
Associate Director
Infront Sports & Media AG
2022 - 2025, Mies CH
Senior Manager
Infront Sports & Media AG
2017-2022, Mies CH
Led the creation and implementation of global brand development that enhanced FIBA’s international identity and community engagement, as well as building promotional and licensing projects for pinnacle events.
Fueled client satisfaction, retention, and growth by managing comprehensive executive education services, while also building the communications activities for the Alumni community in Switzerland.
Client Service Manager
Ashridge Exec Education
2016 - 2017, London UK
Licensing Manager
FIFA
2012 - 2015, Zurich CH
Managed the Retail & Merchandising Program in Brazil during the exhilarating 2014 FIFA World Cup cycle, collaborating with the Global Master Licensee to bring the vision to life.
Brand Approval Manager
FIFA
2009 - 2012 Zurich, CH
Supported the Strategic Development department by managing brand compliance, ensuring standardized procedures, implementing systems, and empowering both internal and external stakeholders through training.
Office Manager
Profile Shoes Ltd
2003 - 2007 Christchurch, NZ
Oversaw office administration for a wholesale footwear company serving nationwide retail clients, focusing on customer service, sales support, and overall office management.
More about me
A Swiss and Brazilian national who absolutely thrives in managing projects at work, while nothing brings me more joy than spending cherished moments with my family in nature. Whether it’s hiking, skiing, diving, yoga, or painting, I embrace every season's adventures!
Passion and purpose fuel my journey, and I take pride on delivering top-notch results and making a difference to society!
Education
2025-2026
Online
2025
London, UK
2015 - 2016
Dubai, Shanghai, London
2006- 2008
Christchurch, NZ
Business in Society
Harvard Business School