Passionate
Connector
15+ years in the game means I thrive on asking questions, connecting dots, and turning ideas into reality.
Working across sport, education, and humanitarian sectors, I help organizations develop strategies, build partnerships, and deliver projects that create tangible impact.
My experience spans both the big picture and the details, allowing me to bridge the gap between ambition and execution and ensure ideas are not only designed but delivered.
Sport, brand, and social impact have been the common thread throughout my career, and where I am most passionate about helping organizations make a meaningful difference.
SPORT
BRAND
IMPACT
Brand Strategy to Development & Implementation
From brand awareness and positioning studies to establish the brand to managing development of fun mascots, premium trophies, eye-catching logos, memorable slogans to a cool visual and sonic identity.
From simple corporate round tables to complex large arenas event dressing, I've got the expertise to bring to life.
Global Campaigns &
Experiential Activations
Starting with the strategy, moving into implementation, each milestone in the programme is well taken care of.
I roll out some engaging experiential and digital campaigns while leading cross-functional groups.
Social Impact & Purpose in Sport
From developing a mascot with a mission to sport development initiatives and strategies connecting the humanitarian world.
I'm committed to supporting social impact projects.
Outside of sports, I engage in communication strategy and implementation, and advocacy projects to reduce food waste and broader sustainability projects
Commercial Strategy
With a knack for retail and merchandising, I spearhead the development of collections, crafting innovative product and channel strategies, both onsite and offsite. Plus, building strategic partnerships that boost sponsorship value and engage with fans.
Project Highlights
From leading cross-functional teams to a hands-on approach to project management
From strategy through to implementation
Across varied projects, I adapt easily and enjoy leveraging a diverse skill set
More about me
A Swiss and Brazilian national who absolutely thrives in managing projects at work, while nothing brings me more joy than spending cherished moments with my family in nature. Whether it’s hiking, skiing, diving, yoga, or painting, I embrace every season's adventures!
Passion and purpose fuel my journey, and I take pride on delivering top-notch results and making a difference to society!
