FROM STRATEGY TO IMPACT
Connecting brand management, commercial strategy, and social impact.
Serving private and public sectors with a focus on sport, humanitarian, and purpose-led organisations.
Asking the right questions, connecting the dots, and
turning ideas into reality
That's where the magic happens
15+
YEARS IN THE GAME
Developing strategies, building partnerships, and delivering projects that
create tangible impact
Experience spanning the big picture and the details, bridging ambition and execution so ideas get delivered
Services
Having worked across the full arc of a project, from setting the strategy to delivering it on the ground, I can step in at whichever stage you need most, without losing sight of the others.
Senior Advisor
Years of experience working across the public and private sectors, guiding organizations on high-level strategy, positioning, and key decisions to build partnerships and collaborations that elevate brand and commercial value
1
Consultancy
Analyzing your brand, commercial, communications, or social impact opportunities and delivering clear, actionable strategies from brand positioning studies, brand architecture, storytelling, communications initiatives to commercial collaborations.
2
Project Lead
Owning execution end-to-end leading cross-functional teams to turn strategy into delivered global and local campaigns, activations, and programs, on time and on brand, while building strong internal and external stakeholder management.
3
Engagement Models
Advisory Retainer
Project Sprint
Fractional Leadership
Brand Strategy, Development & Implementation
From brand awareness and positioning studies to project management, developing assets and toolkits for coherent usage, including eye-catching logos, memorable slogans, a cool visual and sonic identity, fun mascots, and premium trophies
From simple corporate round tables to complex large arena event dressing, I've got the expertise to bring it to life.
Global Campaigns &
Experiential Activations
Starting with the strategy and moving into implementation, each milestone in the programme is well taken care of.
I roll out engaging experiential and digital campaigns while leading cross-functional groups, building and managing agency relationships to grow your business around a shared vision and aligned objectives.
Social Impact & Purpose-driven
From developing a mascot with a mission to sport development initiatives and strategies connecting the humanitarian world.
I'm committed to raising the flag on social impact projects.
Outside of sports, I lead communication strategy and implementation, support advocacy projects to reduce food waste, and mentor in incubator programs that support entrepreneurship for refugees and immigrants.
Commercial Strategy
With a knack for retail and merchandising, I spearhead the development of collections, crafting innovative product and channel strategies, both onsite and in e-commerce. Plus, building strategic partnerships that boost partnership value and engage with fans and consumers
Project Highlights
Hello
I'm Paula Campos
A Swiss and Brazilian national who thrives on leading complex, cross-border projects, yet nothing brings me more joy than slow, cherished moments with my family in nature. Across the seasons, you’ll find me hiking, skiing, diving, practicing yoga, or painting; I truly embrace every adventure the outdoors offers.
Passion and purpose fuel my journey. I take pride in delivering top-notch results and making a meaningful difference to society.
Fluent in English and Portuguese, with advanced German and intermediate French and Italian, I enjoy connecting across cultures and contexts. I hold an MBA with Distinction from Hult International Business School, a Sustainable Business Strategy certificate from Harvard Business School, and a degree in Marketing and Management. Having lived in five countries (Brazil, Australia, New Zealand, Switzerland, and the UAE) and worked on projects across continents and in roughly 30 countries, I bring a global lens to every initiative I lead.
