Work Experience
Head of Brand Management
Infront Sports & Media AG
FIBA's Marketing Rights holder
2022 - 2025, Mies Switzerland
Senior Brand & Licensing Manager
Infront Sports & Media AG
FIBA's Marketing Rights holder
2017 - 2022, Mies Switzerland
Client Service Manager
Ashridge Executive Education
2016 - 2017, London UK
Led transformative brand management activities centered on three essential pillars: brand, promotion, and licensing. Developed dynamic promotional strategies for FIBA’s global events, working with multiple agencies to craft impactful campaigns with digital and experiential activities that fostered meaningful engagement across various channels to enhance event awareness. Implemented commercial programs generating revenue streams while implementing licensing programs. Managed cross-functional teams, as well as, two direct reports.
Managed the evolution of brand development across FIBA competitions, significantly enhancing global brand equity and awareness. Crafted and enacted strategies that established a consistent brand presence while optimizing product databases for awards and gifts across regions. Successfully managed multiple agencies, from experiential to digital and development, ensuring a holistic delivery of cross-functional projects to all stakeholders. Organized impactful workshops, launches, and events, achieving seamless logistics and execution.
Fueled client satisfaction, retention, and growth by managing comprehensive executive education services. Inspired marketing communication and digital strategy efforts as a passionate member of the Communications Committee, harnessing digital tools and content development to elevate community presence in Switzerland.
Successfully led a transformative Retail & Merchandising Program in Brazil during the exhilarating 2014 FIFA World Cup cycle, collaborating with the Global Master Licensee to bring the vision to life. Oversaw every facet of the program, from selecting licensees and developing products to orchestrating on/off site operations of Official Fan Shops, including the groundbreaking MegaStore on Copacabana beach.
Licensing Manager
FIFA
2012 - 2015, Zurich Switzerland
Supported cross-functional projects for the Licensing and Strategic Development departments by managing brand compliance, ensuring standardized procedures, implementing systems, and empowering both internal and external stakeholders through training. Contributed to the marketing strategy development for the FIFA Fan Fest project.
Brand Approval Manager
FIFA
2009 - 2012 Zurich, Switzerland
Led the office administration for a wholesale footwear company with over 60 retail client base, with key areas of responsibility including customer service, sales support, and general office administration.​
Office Manager
Profile Shoes Ltd
2003 - 2007 Christchurch, New Zealand
Volunteer Work
The Lost Food Project
2025 - present
Developing fundraising and marketing strategy as well as communication plans concerning social and environmental projects to reduce food waste in Switzerland.
Serve the city of Geneva
2020 - present
Supporting social and enviromental projects in Geneva, with focus on collection and preparation of food bags to be distributed to five thousand families weekly.